Responding to the forthcoming lifting of Coronavirus restrictions on Monday 19th July, Sainsbury's has confirmed that customers will be encouraged to keep wearing masks despite the legal requirement being lifted.

From Monday, when wearing a face covering becomes a personal choice in England, new signs and tannoy messages in Sainsbury's stores will encourage customers to continue to wear a face covering if they can.

Sainsbury's staff will also be encouraged to wear a face covering, unless they are behind a screen and all of Sainsbury's leadership team will wear one when visiting stores.

While wearing a face covering will become a personal choice, Sainsbury's says the decision to ask everyone in stores to continue to wear a face covering if they can reflects feedback from customers and colleagues where the majority of people surveyed want to keep the policy in place.

While screens between self-service checkouts and dividing checkout queues will be gradually removed from stores in England, they will remain in place between staff and customers when they are being served at checkouts.

Hand sanitiser stations will remain in all stores and Sainsbury's will continue with thorough cleaning of trollies and baskets, as well as deep cleaning overnight.

Simon Roberts, Sainsbury's Chief Executive, said: "As we respond to the recent change in government guidance, we know that safety is still top of mind for many of our colleagues and customers.

"Our colleagues' safety is vital and many of our colleagues would feel more comfortable if those who can wear face coverings continue to wear them.

"We've listened closely to our customers too and they are telling us the same. We're asking everyone to be considerate and, while we understand wearing a face covering will now be a personal choice, we want to ensure we best support and protect each other in the weeks and months ahead."

Sainsbury's remains the only major supermarket in Biddulph, however, this will soon change with the construction of an upcoming Aldi, which is due to open in October.